1) Low profile AV gear - the AV technician sits behind a projection screen, which frees up space in the room as there is no need to skirt the AV table at the back of the room. Also, there is no need to run cables to the back of the room, reducing floor trip hazards and unsightly cables.
2) Direct assistance from the AV technician - because they are set up beside the stage, they are able to assist presenters and public speakers at a second's notice. They won't have to walk briskly through tables chairs from the back of the room, thereby keeping the show smooth in the event of problems arising.
3) Save money on AV services - since there aren't as many cables to route through the room and tape down, set up time is reduced and tape costs go down. It's much easier to hide cables behind stages and skirts than it is to tape them down. In fact, many of our set-ups have only 2-4 cables exposed on the floor, and those are for the AV projector power and signal. When using projectors with 'short throw' lenses**, the cabling is reduced even further as the projectors can be much closer to the screens.
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