The Current State of TV Ads - Hook, Line and Stinker:
Television advertising has indeed come a long way in terms of overall production value, message quality and acceptable humor. And I am aware that TV ads are the bookends that sandwich together the inevitable content created to fill the space in between. So, why are so many off the mark?
I don't need statistics in ad costs to realize that a lot of money is spent on advertising vehicles (although I have perused many) as I have been on many film and video sets in various positions and have produced and directed a few projects of my own. But, I can tell by the auto industry bail-out situation and recall incidents, that the mega-bucks for vehicle advertising could be better spent.
I realize that emotion sells products over need, but I have a hard time watching a car commercial with a shiny new vehicle hugging corners on empty, coastline highways, speeding through rough terrain in slow motion and zipping through a busy city with an over-worked, financially bruised Gen-X'er sitting up straight with a fist in the air saying: "I gotta get me one of those!"
I have an equally difficult time with great, humorous ideas that fizzle out with the reintroduction of what was once a great moment in the annals of television advertising. I can think of many examples of brilliant humor that people talk about in the coffee room at work, and when word of mouth spreads, they hit us again with what the creative teams think we want more of, until they see us rolling our eyes.
I prefer to think of audio-visual content in terms of the 'eye-roll' factor (ERF, for short). On many occasions, I have been in a movie theatre as a member of a captive audience, being forced to watch an ad, a trailer or a feature and counted how many times my eyes had rolled during the course of the presentation. Although I can't watch others roll their eyes, there is always the familiar sound of the dis-approving mouth-smack that comes from the tongue's interaction with the hard pallet - at least, that's how I make the sound.
The funny thing is, I only ever make the sound when I have maxed out my eye-rolls. When the mouth smacks run out, the head-turning groans with mouth-smack inevitably begin (I call them HTG's or HTG-MS). Of course, with a short ad, getting right to the groan is a very, very bad sign. Heaven forbid an ad exec should ever hear the phrase: "Ohhh, puh-lease!!"
Street-level metrics aside, it is clear that the modern media-watching audience is fairly savvy and won't put up with poor content without making some funny noises.
Let's go over humor for a moment. I know there are TV shows dedicated to outstanding advertising and there are even award shows for it. Plus, one can even download those 'banned' ads from the internet. The most commonly shared ads are the humorous ones and there is good reason for it - people like to share a laugh. Whether it's absurd humor, like the Barq's series, or toilet humor ads, working people need a laugh now and then and will go out of their way to spread the word of a funny new ad they've discovered.
But, what happens when an innovative, funny ad appears and is run for a while, then the brand, or somebody representing the brand, decides to give the people more of the same? They risk being accused of 'digging' for material to keep people liking that brand. It's similar to a successful feature film's sequel being directed by someone else - it may work, or it may stink because the magic isn't always there.
There is an organic chemistry between humans when they embark on an exciting project, and it is difficult to sustain over a long period of time (but, not impossible). The look and feel of a sequel may work, but something intangible is missing too often.
To be fair, sometimes the sequel is better than the original. But that's feature film, which is often more artistic in nature because of the way the story is told. TV ads don't have the same amount of time to tell the story, so they've got to hook you as soon as possible - hopefully quicker than the average person responds to the remote control. And, if they hook you with something familiar, but different, they'd better not let you down!
Any kind of digital media is subject to ERF's, HTG's or HTG-MS. Whether we are watching the newest 'cool' TV drama or standing in a grocery store produce section watching the most savvy out-of-home (OOH) network, the content creators must find ways of keeping us watching. After all, we are bombarded with thousands of messages every single day according to the latest research, not including the text messages and emails we check while in line somewhere.
And soon, ads in every mall will be custom-tailored for us with demographic face recognition software as well as creep right into our multimedia cellphone technology. So, if we are to be slapped in the face with it, shouldn't it be a humorous love tap?
BTW - I like advertising, feature films, out-of-home media and scalable cell-phone videos...I just think it could be better.
- Buck Moore
Tuesday, December 23, 2008
Wednesday, November 19, 2008
How to Handle a Q&A Session at a Live Event
There are several methods for question and answer sessions at live events and the right one for your event depends on how your room is set up and whether or not you are recording the session. Recording or not, it's nice to be able to hear the questions at the other end of the room, so the mics are fed into the house sound system, which can then be sent to a recorder or media feed, if needed.
Method 1 - stationary microphone(s) in audience
This method works well for any political situation where the public can ask questions of the politicians and other speakers. But, there are some guidelines that should be followed (see below). This set up is great for public events and not paid events, because at paid events, people will not want to get out of their chairs to go to a microphone).
- ensure the microphone cable is taped down properly to avoid trip hazards.
- put up a small sign which asks people to keep their questions short and to talk directly into the microphone.
- ensure the microphone stand is not obscuring somebody's view of the podium or screen.
- place the microphone within about 50 feet of the stage in cases where you are using loudspeakers at the front of the room (as opposed to ceiling-mounted speakers, where the microphone can be anywhere), which will help minimize any signal 'delay' effects (sound moves relatively slow in the air, so a person too far back will hear their own voice when they speak, then when the sound arrives from the loudspeakers at the front of the room - very confusing!)
Method 2 - roaming wireless microphone
This method is the most efficient way for larger audiences of up to a few hundred where people have paid to be at the event. The following guidelines should be followed:
- ensure that the tables are set up with enough room to allow somebody to walk around with a microphone.
- be sure to rent a UHF diversity system (Ultra High Frequency with two antennas) for greater roaming distance (avoid VHF systems!).
- test out the wireless mic before the event, then on the morning of (but, interference can still happen with wireless mics!).
- ask the venue if the staff use two-way radios because they can cut into the wireless signal.
- ensure the 'roamers' know where the mute switch is, so when they run out of the room and talk, or go to the bathroom, the audience won't hear it over the PA system.
- change batteries every four hours, whether they need it or not, if you can, or simply keep an eye out for the 'low battery' signal.
- make sure there is always somebody at the sound board because some wireless units can be unpredictably noisy.
- keep the microphones 'on' or 'muted' until the sound board channel is turned down, or some units will go into crazy, loud static if there is no signal (doesn't happen often, but when it does...yikes!!)
Method 3 - small meeting with no sound system, but being recorded
A video operator can record the voice of a public speaker, then use a special microphone (shotgun microphone) to isolate an audience member when asking a question. Since, there is no sound system (loudspeakers), there will be no loud feedback and the Q&A will be heard on tape.
Hope this helps!! Cheers!
- Buck Moore
Method 1 - stationary microphone(s) in audience
This method works well for any political situation where the public can ask questions of the politicians and other speakers. But, there are some guidelines that should be followed (see below). This set up is great for public events and not paid events, because at paid events, people will not want to get out of their chairs to go to a microphone).
- ensure the microphone cable is taped down properly to avoid trip hazards.
- put up a small sign which asks people to keep their questions short and to talk directly into the microphone.
- ensure the microphone stand is not obscuring somebody's view of the podium or screen.
- place the microphone within about 50 feet of the stage in cases where you are using loudspeakers at the front of the room (as opposed to ceiling-mounted speakers, where the microphone can be anywhere), which will help minimize any signal 'delay' effects (sound moves relatively slow in the air, so a person too far back will hear their own voice when they speak, then when the sound arrives from the loudspeakers at the front of the room - very confusing!)
Method 2 - roaming wireless microphone
This method is the most efficient way for larger audiences of up to a few hundred where people have paid to be at the event. The following guidelines should be followed:
- ensure that the tables are set up with enough room to allow somebody to walk around with a microphone.
- be sure to rent a UHF diversity system (Ultra High Frequency with two antennas) for greater roaming distance (avoid VHF systems!).
- test out the wireless mic before the event, then on the morning of (but, interference can still happen with wireless mics!).
- ask the venue if the staff use two-way radios because they can cut into the wireless signal.
- ensure the 'roamers' know where the mute switch is, so when they run out of the room and talk, or go to the bathroom, the audience won't hear it over the PA system.
- change batteries every four hours, whether they need it or not, if you can, or simply keep an eye out for the 'low battery' signal.
- make sure there is always somebody at the sound board because some wireless units can be unpredictably noisy.
- keep the microphones 'on' or 'muted' until the sound board channel is turned down, or some units will go into crazy, loud static if there is no signal (doesn't happen often, but when it does...yikes!!)
Method 3 - small meeting with no sound system, but being recorded
A video operator can record the voice of a public speaker, then use a special microphone (shotgun microphone) to isolate an audience member when asking a question. Since, there is no sound system (loudspeakers), there will be no loud feedback and the Q&A will be heard on tape.
Hope this helps!! Cheers!
- Buck Moore
Sunday, November 9, 2008
How to Choose the Right AV Supplier for Your Next Event.
In the world of Audio-Visual (or 'audiovisual' or 'AV'), there are many choices for staff covering your special event. It is important to know what the right match is for you and your event and understand exactly what services they provide.
For example, some AV companies cover 'staging', which involves detailing the overall look of the event - including actual stages, lighting and pipe & drape - , while some companies only provide AV technical services - setting up and operating projection systems and sound systems. Some big audio companies only deal with audio, at least in terms of specialization, and some are more display-oriented.
Some places say they cover everything under the sun and some specialize in fewer areas, but choosing the right AV supplier should not be a big headache. Rather than just pick up the phone and call a company that starts with the letter A, you can refer to the following list to help you shop around (print if out for reference).
When you should hire an AV consultant, an AV company, a staging company and a sound company.
AV Consultants
A qualified AV consultant should give you unbiased information and be paid for their consulting service
- if you need to know exactly what is on a quote you have received
- if you need an unbiased opinion on which company to hire
- if you don't have time to shop around
- if you want to know that you are only paying for necessary items
- for very important meetings - not just big, but important, no matter what the size
- if you are considering a multi-screen display or several break-out sessions with AV gear for each one
- if you are hosting an outdoor event
- if you plan on having audio or video coverage
AV Company
AV companies can have several departments and are a wise choice for larger events where you simply don't have time to call a company for every service. Caution, however, as some companies have services that they don't necessarily specialize in.
- if you have a large event that requires AV, staging, special lighting, etc
- when you are planning to have multiple locations running at the same time
- if you've got your hands full and need one company to handle all of your needs
- when you need specialized gear that a smaller organization can't supply
- when you need any rigging done with overhead trusses or scaffolding of any type
- when you are not allowed to bring in your own AV services to certain venues
Staging Companies
Companies who offer staging services often operate under the umbrella of AV and include staging as one of their services. Others offer special projection design or set design.
- when the look must be custom-designed
- when you have a larger budget to work with
- when you need event management services
- when something must be constructed
Sound Companies
Sound companies specialize in concerts large and small and are not limited to small audio set-ups. Some sound companies also offer rigging, staging and AV services.
- when you have live music or other performances to be mixed
- when you need speakers hung above crowds (rigging - a specialized area of AV and sound)
- when you need to meet certain electrical requirements for high-wattage sound system
- if you need high-impact sound for a presentation
- if you have a large audience and need to create several audio zones to properly cover them
- when you need a large event recorded for broadcast or for sale on video
- when you have a stage production with several wireless microphones
Whatever your event needs, a qualified consultant can help you meet your objectives, take the worry out of technical decisions and ultimately make your event run smoothly.
Until next time...
Buck Moore
For example, some AV companies cover 'staging', which involves detailing the overall look of the event - including actual stages, lighting and pipe & drape - , while some companies only provide AV technical services - setting up and operating projection systems and sound systems. Some big audio companies only deal with audio, at least in terms of specialization, and some are more display-oriented.
Some places say they cover everything under the sun and some specialize in fewer areas, but choosing the right AV supplier should not be a big headache. Rather than just pick up the phone and call a company that starts with the letter A, you can refer to the following list to help you shop around (print if out for reference).
When you should hire an AV consultant, an AV company, a staging company and a sound company.
AV Consultants
A qualified AV consultant should give you unbiased information and be paid for their consulting service
- if you need to know exactly what is on a quote you have received
- if you need an unbiased opinion on which company to hire
- if you don't have time to shop around
- if you want to know that you are only paying for necessary items
- for very important meetings - not just big, but important, no matter what the size
- if you are considering a multi-screen display or several break-out sessions with AV gear for each one
- if you are hosting an outdoor event
- if you plan on having audio or video coverage
AV Company
AV companies can have several departments and are a wise choice for larger events where you simply don't have time to call a company for every service. Caution, however, as some companies have services that they don't necessarily specialize in.
- if you have a large event that requires AV, staging, special lighting, etc
- when you are planning to have multiple locations running at the same time
- if you've got your hands full and need one company to handle all of your needs
- when you need specialized gear that a smaller organization can't supply
- when you need any rigging done with overhead trusses or scaffolding of any type
- when you are not allowed to bring in your own AV services to certain venues
Staging Companies
Companies who offer staging services often operate under the umbrella of AV and include staging as one of their services. Others offer special projection design or set design.
- when the look must be custom-designed
- when you have a larger budget to work with
- when you need event management services
- when something must be constructed
Sound Companies
Sound companies specialize in concerts large and small and are not limited to small audio set-ups. Some sound companies also offer rigging, staging and AV services.
- when you have live music or other performances to be mixed
- when you need speakers hung above crowds (rigging - a specialized area of AV and sound)
- when you need to meet certain electrical requirements for high-wattage sound system
- if you need high-impact sound for a presentation
- if you have a large audience and need to create several audio zones to properly cover them
- when you need a large event recorded for broadcast or for sale on video
- when you have a stage production with several wireless microphones
Whatever your event needs, a qualified consultant can help you meet your objectives, take the worry out of technical decisions and ultimately make your event run smoothly.
Until next time...
Buck Moore
Friday, November 7, 2008
Plan B, from Earth (back-up planning in action)
I believe in a solid AV set-up, with all details considered, so that audiovisual presentations (slide shows, audio, video, multimedia, special film screenings, etc) play back in as flawless a manner as possible. However, being an earthling from Earth, I know the gods can be crazy from time to time.
With all the possible technical connections going on these days with audiovisual presentations, there are bound to be some compatibility issues somewhere, especially where computers are involved for playback. I know that if you were to phone a technical support line during a problem, you may get an answer such as: "Well, it should work." when you know it doesn't, or the old: "Well, it worked last night.", from somebody presenting, when it doesn't work today. Last year, I was in Vegas for an event and was handed a DVD for playback with virtually no time to test it - AND nobody had informed me as it was a last-minute decision to play it. The 'brand new' laptop played in back choppy in front of a room-full of AV industry people. I tried my best to make it play back smooth, but it was too late. Given some proper notice, I'd have done what I've described below.
My main point is that there should always be a Plan B in place to avoid a complete disaster when things don't go exactly as planned. My tag-line for business cards and websites is: "For when you can't rewind." because when a presenter is standing in front of a group of people and the earth-based technology is not behaving like it 'should', every second can seem like an eternity. Ask yourself: "What would I do if..."?
CASE STUDY #1 - DVD PC Playback
After setting up an AV playback system, I was faced with a laptop which would not play back a DVD smoothly. It was playing a burned video DVD with Power DVD as the player - the sound and image were both choppy and pretty much un-presentable.
Troubleshooting method:
- before blaming the DVD (being a burned one with smudges on the information side), save some valuable time by trying the same DVD on another player, then on another computer (player first so you don't have to keep swapping it back and forth, which takes too much time with every 'loading' of the disc).
- if the player doesn't matter, try another computer. If the new computer plays it back smoothly, there is obviously something going on with how the first computer is playing back DVD's.
- problem - the supplied projector has only 1 15 pin VGA port but came with a DVI to VGA cable (both 'male', BTW). The VGA cable going to the projector is also male. You cannot connect the two together and therefore you cannot have two computers going into the same projector, in such a case.
- solution - a 'gender changer' connection (or 'turnaround') will allow the two male connections to work. But, where do you get one at a moment's notice? GEEK ALERT - an experienced AV person will have a well-stocked supply of various cables and connectors (we call them 'break-out' kits). The male VGA from the computer can now go to the VGA side of the DVI cable and the DVI cable goes into the projector. Press 'source' on the remote of the projector and 'done'. Computer #2 is now going into the one and only VGA input of the projector and the AV person can simply switch inputs, with the projector's remote, in a couple of seconds - computer #2 plays the DVD, while computer #1 has the slide show.
- optional solutions - have everything going through a seamless switcher and operated by the AV person. BUT, this is an expensive item to rent or buy for many people who are cutting costs. So, the AV person can make the switching fairly seamless and the presenter needn't worry about anything, so they can concentrate on their message and not offer apologies for technical failures to an unimpressed crowd. Or, load the original media file onto your laptop for better playback.
- Caution - choose your AV team wisely - ask if they are prepared for this or any other type of common situation (way too common, so be careful!). Also, ask how much they are willing to help out - I have worked alongside many AV and sound people who stop at the all-too-familiar 'not my job' barrier when they just don't want to be bothered. I don't believe in such a practice. I think it's a cop-out. The AV staff should at least be able to 'try' and help with anything that comes in the way of a great event, even if it's something they didn't expect to be integrated into the system.
Before you read any further and rack your brain trying to remember all of this, you may consider hiring an AV consultant to take care of it for you - it is worth it! I am a consultant - hey, you can hire me! But, if I am not in your area, I can at least tell you what to ask of a consultant.
1. Don't trust technology completely.
2. Have a solid Plan B.
3. Ask the right AV questions.
4. Test ALL AV playback on the equipment that it will be shown on. Test again in the morning (or, before the presentation ON the day of.)
5. Choose your AV team wisely.
6. Check which inputs are on the projector which is being used. If there is only one 15-pin VGA, you can buy a cheap KVM switcher (Keyboard, Video, Mouse)for less than $20.00. It will allow you to switch between multiple computers. OR, rent a DA (distribution Amp) but ensure the ins and outs are of the proper configuration (AV companies won't always tell you unless you ask). OR rent a 'seamless switcher' and have it set up for more than one computer (and you can also have a DVD player hooked up to it).
7. Ensure you've rented a DI box for audio output and get the proper cables to hook it up.
8. A DVD player with a BACK-UP copy of the DVD, waiting to go, sitting next to the projector (with a DI box set up) is also a great idea. You can use the built in speakers of the projector, but only for small groups and definitely low-fi sound quality.
So, at the time of the AV presentation, it does not matter 'why' the technology isn't working, despite very thorough planning and testing, it matters how one is going to work around it - and with a solid Plan B, the workaround is fairly simple.
Cheers and may the AV gods be smiling upon your next event!
- Buck Moore
QUICK TIPS FOR DVD PLAYBACK ON A PC COMPUTER with Windows XP:
- make sure your computer isn't running a virus scan
- hit Ctrl+Alt+Delete and look at how many processes are running
- turn off your wireless function (if you aren't using it)
- turn off your virus protection (only for playback, then keep it on)
- do your best to make sure no background apps are going on that don't need to be
- turn off any instant messenger software
- if possible, get a copy of the original media file and put it on your hard drive for more reliable playback
With all the possible technical connections going on these days with audiovisual presentations, there are bound to be some compatibility issues somewhere, especially where computers are involved for playback. I know that if you were to phone a technical support line during a problem, you may get an answer such as: "Well, it should work." when you know it doesn't, or the old: "Well, it worked last night.", from somebody presenting, when it doesn't work today. Last year, I was in Vegas for an event and was handed a DVD for playback with virtually no time to test it - AND nobody had informed me as it was a last-minute decision to play it. The 'brand new' laptop played in back choppy in front of a room-full of AV industry people. I tried my best to make it play back smooth, but it was too late. Given some proper notice, I'd have done what I've described below.
My main point is that there should always be a Plan B in place to avoid a complete disaster when things don't go exactly as planned. My tag-line for business cards and websites is: "For when you can't rewind." because when a presenter is standing in front of a group of people and the earth-based technology is not behaving like it 'should', every second can seem like an eternity. Ask yourself: "What would I do if..."?
CASE STUDY #1 - DVD PC Playback
After setting up an AV playback system, I was faced with a laptop which would not play back a DVD smoothly. It was playing a burned video DVD with Power DVD as the player - the sound and image were both choppy and pretty much un-presentable.
Troubleshooting method:
- before blaming the DVD (being a burned one with smudges on the information side), save some valuable time by trying the same DVD on another player, then on another computer (player first so you don't have to keep swapping it back and forth, which takes too much time with every 'loading' of the disc).
- if the player doesn't matter, try another computer. If the new computer plays it back smoothly, there is obviously something going on with how the first computer is playing back DVD's.
- problem - the supplied projector has only 1 15 pin VGA port but came with a DVI to VGA cable (both 'male', BTW). The VGA cable going to the projector is also male. You cannot connect the two together and therefore you cannot have two computers going into the same projector, in such a case.
- solution - a 'gender changer' connection (or 'turnaround') will allow the two male connections to work. But, where do you get one at a moment's notice? GEEK ALERT - an experienced AV person will have a well-stocked supply of various cables and connectors (we call them 'break-out' kits). The male VGA from the computer can now go to the VGA side of the DVI cable and the DVI cable goes into the projector. Press 'source' on the remote of the projector and 'done'. Computer #2 is now going into the one and only VGA input of the projector and the AV person can simply switch inputs, with the projector's remote, in a couple of seconds - computer #2 plays the DVD, while computer #1 has the slide show.
- optional solutions - have everything going through a seamless switcher and operated by the AV person. BUT, this is an expensive item to rent or buy for many people who are cutting costs. So, the AV person can make the switching fairly seamless and the presenter needn't worry about anything, so they can concentrate on their message and not offer apologies for technical failures to an unimpressed crowd. Or, load the original media file onto your laptop for better playback.
- Caution - choose your AV team wisely - ask if they are prepared for this or any other type of common situation (way too common, so be careful!). Also, ask how much they are willing to help out - I have worked alongside many AV and sound people who stop at the all-too-familiar 'not my job' barrier when they just don't want to be bothered. I don't believe in such a practice. I think it's a cop-out. The AV staff should at least be able to 'try' and help with anything that comes in the way of a great event, even if it's something they didn't expect to be integrated into the system.
Before you read any further and rack your brain trying to remember all of this, you may consider hiring an AV consultant to take care of it for you - it is worth it! I am a consultant - hey, you can hire me! But, if I am not in your area, I can at least tell you what to ask of a consultant.
1. Don't trust technology completely.
2. Have a solid Plan B.
3. Ask the right AV questions.
4. Test ALL AV playback on the equipment that it will be shown on. Test again in the morning (or, before the presentation ON the day of.)
5. Choose your AV team wisely.
6. Check which inputs are on the projector which is being used. If there is only one 15-pin VGA, you can buy a cheap KVM switcher (Keyboard, Video, Mouse)for less than $20.00. It will allow you to switch between multiple computers. OR, rent a DA (distribution Amp) but ensure the ins and outs are of the proper configuration (AV companies won't always tell you unless you ask). OR rent a 'seamless switcher' and have it set up for more than one computer (and you can also have a DVD player hooked up to it).
7. Ensure you've rented a DI box for audio output and get the proper cables to hook it up.
8. A DVD player with a BACK-UP copy of the DVD, waiting to go, sitting next to the projector (with a DI box set up) is also a great idea. You can use the built in speakers of the projector, but only for small groups and definitely low-fi sound quality.
So, at the time of the AV presentation, it does not matter 'why' the technology isn't working, despite very thorough planning and testing, it matters how one is going to work around it - and with a solid Plan B, the workaround is fairly simple.
Cheers and may the AV gods be smiling upon your next event!
- Buck Moore
QUICK TIPS FOR DVD PLAYBACK ON A PC COMPUTER with Windows XP:
- make sure your computer isn't running a virus scan
- hit Ctrl+Alt+Delete and look at how many processes are running
- turn off your wireless function (if you aren't using it)
- turn off your virus protection (only for playback, then keep it on)
- do your best to make sure no background apps are going on that don't need to be
- turn off any instant messenger software
- if possible, get a copy of the original media file and put it on your hard drive for more reliable playback
Wednesday, October 22, 2008
Using Open Vocal Microphones
Microphones are THE essential component in just about every live situation. They are also one of the more difficult things to set up compared to other components used and once they are set up, the sound person must carefully monitor them because they now have to watch the users.
(The mic shown is an Apex podium microphone with a base attached - and an XLR connector built into the back. It's a low profile, matte black mic which works great with my Sony ECM windscreen. It hides nicely and, with a little EQ magic, it's sounds great! The talker shown had great mic technique!)
Once the sound person 'rings out' the loudspeakers, it's up to the user to work around the limitations of the system. There is a lot to consider for the sound person here, including microphone type, loudspeaker orientation and position of the 'source' (or presenter). The sound person follows a set of guidelines, which are well established in the audio industry, to maximize what we call 'gain before feedback' - or, getting the loudest, best quality signal from a sound system.
Once the sound system is set up properly, the person behind the microphone must do their part and speak directly into the microphone to get the loudest, clearest sound. If the speaker ('presenter') cannot be heard throughout the room, a series of checks must be performed to find out why - and fast, as an audience will not tolerate poor sound. Let's go over some of the most common causes of unclear vocals coming through a mic:
System not 'rung out' properly
When a sound system squeals, it means that either someone is pointing the microphone at a loudspeaker (which never works and can damage the speaker) or the sound system has not been tuned properly. Basically, the most efficient frequencies travel from the loudspeakers, back into the microphone and form a loop of sound we call feedback. Have you ever stood in between two parallel mirrors and saw and endless pattern of reflections? It's very similar to that.
When we turn up a sound system, certain frequencies start to ring before all others and we have to take these out before we can make the system any louder. We can achieve this with an equaliser (aka "EQ") that has multiple 'bands' for controlling individual regions within the sound spectrum. We simply take them out a little bit so they don't squeal, but this can only be done until the sound system will get as loud and clear as it gets - then we can't do it anymore.
Loud room
After we EQ the sound system properly within a room, we must now pay attention to the room. Even if it were possible to really CRANK the volume to incredible amounts, we would, at some point, only be increasing the volume of the room itself through the sound system.
This happens in rooms with loud HVAC systems or external noise problems (such as noisy service corridors or shipping areas right outside the room). When you start hearing the sound of the room, including audience sound, through the loudspeakers, it's time to investigate the possibility of briefing talkers on 'mic technique'.
Quiet talkers/singers
Assuming the sound system has been EQ'd ('tuned') and the room itself is not being amplified too much, the rest of the work is left to the talker or singer. Quiet talkers cannot be amplified without the risk of feedback (when going past the original tuning of the sound system or amplification of the room.
Quiet talkers can simply be reminded, before they speak, that they must speak up (or 'project') and stay within the useable range of the microphone (within 6 inches). They must be able to sense when they get too loud as well, by moving away from the microphone (unless a sound person is carefully monitoring them).
There's my three cents worth! Have a fantastic day!!
Tuesday, August 26, 2008
DVD Compatibility (DVD Burning Tips)
So, after my DVD blog a while ago, I've been doing a lot of burning and the best solution so far for compatibility is this:
Burn a master DVD to a DVD+R (Verbatim works the best for me). Burn all copies onto DVD-R (Taiyo-Yuden seems to be the most compatible so far). Whenever I do this, my DVD's play on my older +R home DVD player and all of my other players, from computer to portable (five in total).
Good luck!!
Burn a master DVD to a DVD+R (Verbatim works the best for me). Burn all copies onto DVD-R (Taiyo-Yuden seems to be the most compatible so far). Whenever I do this, my DVD's play on my older +R home DVD player and all of my other players, from computer to portable (five in total).
Good luck!!
Wednesday, August 20, 2008
Before You Play Back Audio or Video from Your Laptop Computer...
Compression looks bad and sounds bad when the file is too small! When you blow it up, it is terrible. If you don't prepare your AV content for playback, there may be a time-lag before your media player shows on a screen. This is not always because of a mis-match of projectors, in fact, I've used two matched projectors, bought at the same time and one of them had a four second delay before the image was shown. So, one screen will show and the second follows with a time lag.
I've done this in a room full of AV professionals and not one of them could give me a definitive answer on this, so much more troubleshooting and research must be done by me in order to find out why this happens with a matched pair. I could read specs until I'm blue in the face, but there still has to be a workaround before this does occur to make the presentation look professional - see below.
If you play a DVD from your computer, make sure it plays back smoothly. Not all DVD players on computers behave properly 100% of the time. If they did, I would never hear: "Well, it should work." or "Well, it worked last night." because those words don't help much when 200 people are staring at the screens, expecting to see and hear something; they'll soon start to look at the presenter. This type of problem can be easily corrected and I'd love to help out.
With these things in mind, check these tips out:
COMPRESSED AUDIO and VIDEO PLAYED BACK LIVE:
If it's a video played for humor, who cares if it's perfect. If it's a sample of advertising or the newest content for the Out-of-Home media industry, it has to play back well. So, I'd suggest having an uncompressed digital file on a DVD-R or +R (data DVD), but not a DVD-RW (they are not as compatible). That way, the file simply needs to be dragged and dropped onto a host computer and will play back smoothly.
If you have your own laptop, even better - BUT, you must set the audio to have the proper gain structure! As a rule of thumb, set your .wav volume to 75% and you master volume to between 50% and 75% (cranking the .wav volume can distort, depending on your sound card - I wish there were more of a standard!).
If you embed a file into PowerPoint, you may have to change the 'file size limitation' setting to allow your .avi to be played back from within PowerPoint. There is no better way to test this than to run it through the equipment you will be using the day of your presentation.
IMPROPERLY PREPARED AUDIO-VISUAL PLAYED BACK LIVE:
Always have a selection of video formats to play back from on a series of data DVD's. DVD's do not take up much room. Carry a 2.5" portable hard drive with various formats on it and you probably can't go wrong. I have sat and edited video and audio, last minute, for many presenters, burned a quick DVD and got it running for them - but, what if you don't have the proper AV support?
Also, be sure that your edited video has a four second time delay before it (a blank screen) to avoid a time-lag before you see the video - the audio will play but the first four seconds of the video can be cut off.
DVD PLAYBACK ISSUES FROM A LAPTOP.
If you have your own laptop to play back from, ensure the settings match the projector's native settings (at the moment, 1024x768 is the norm) because the projector may go out of sync or the image won't fill the screen.
Also, be sure there are no issues with wireless connections 'searching', anti-virus software interrupting or chat boxes opening up during the show.
Bottom line - until all computers and projectors get along in the real world (not the product literature world), AV presentations must be checked and double checked through the exact equipment which will be used on the day of a presentation.
AV issues? I can help!
Buck Moore
Live Event AV Specialist
Public Speaker
I've done this in a room full of AV professionals and not one of them could give me a definitive answer on this, so much more troubleshooting and research must be done by me in order to find out why this happens with a matched pair. I could read specs until I'm blue in the face, but there still has to be a workaround before this does occur to make the presentation look professional - see below.
If you play a DVD from your computer, make sure it plays back smoothly. Not all DVD players on computers behave properly 100% of the time. If they did, I would never hear: "Well, it should work." or "Well, it worked last night." because those words don't help much when 200 people are staring at the screens, expecting to see and hear something; they'll soon start to look at the presenter. This type of problem can be easily corrected and I'd love to help out.
With these things in mind, check these tips out:
COMPRESSED AUDIO and VIDEO PLAYED BACK LIVE:
If it's a video played for humor, who cares if it's perfect. If it's a sample of advertising or the newest content for the Out-of-Home media industry, it has to play back well. So, I'd suggest having an uncompressed digital file on a DVD-R or +R (data DVD), but not a DVD-RW (they are not as compatible). That way, the file simply needs to be dragged and dropped onto a host computer and will play back smoothly.
If you have your own laptop, even better - BUT, you must set the audio to have the proper gain structure! As a rule of thumb, set your .wav volume to 75% and you master volume to between 50% and 75% (cranking the .wav volume can distort, depending on your sound card - I wish there were more of a standard!).
If you embed a file into PowerPoint, you may have to change the 'file size limitation' setting to allow your .avi to be played back from within PowerPoint. There is no better way to test this than to run it through the equipment you will be using the day of your presentation.
IMPROPERLY PREPARED AUDIO-VISUAL PLAYED BACK LIVE:
Always have a selection of video formats to play back from on a series of data DVD's. DVD's do not take up much room. Carry a 2.5" portable hard drive with various formats on it and you probably can't go wrong. I have sat and edited video and audio, last minute, for many presenters, burned a quick DVD and got it running for them - but, what if you don't have the proper AV support?
Also, be sure that your edited video has a four second time delay before it (a blank screen) to avoid a time-lag before you see the video - the audio will play but the first four seconds of the video can be cut off.
DVD PLAYBACK ISSUES FROM A LAPTOP.
If you have your own laptop to play back from, ensure the settings match the projector's native settings (at the moment, 1024x768 is the norm) because the projector may go out of sync or the image won't fill the screen.
Also, be sure there are no issues with wireless connections 'searching', anti-virus software interrupting or chat boxes opening up during the show.
Bottom line - until all computers and projectors get along in the real world (not the product literature world), AV presentations must be checked and double checked through the exact equipment which will be used on the day of a presentation.
AV issues? I can help!
Buck Moore
Live Event AV Specialist
Public Speaker
How Many Screens and Lumens?
There is a very simple way to determine how many screens you need for proper AV playback in the section below:
- Long rooms of 100 - 200 feet work best with one big screen (7.5' x 10' or 9' x 12'). The reason is that people at the back are always bouncing their eyes between the screens if there are two in a long room. Also, even the best-matched projectors aren't always the same color - this won't always be evident with every picture, but it depends on the colors played back (the bulbs aren't exactly the same). Further, if you have to swap a projector with an un-matched projector, good luck matching them! It looks cheap and your meeting will be judged accordingly.
- Wide rooms work best with a stereo screen set-up (two screens) because you have to ensure everybody can see. But, get a matched set of projectors (however, see above). Some high-end venues admit they need to replace a bulb in one of their projectors and so they have to cheat the image playback by cranking brightness or contrast! Yikes! Watch what happens to the 'cheated' image. The whites get blown out, the blues are off and the list goes on. Part of the problem is that many ceiling-mounted projectors need cherry pickers to access them - and not when there are people in the room. Ask how much you are paying for the rental!
How many lumens of brightness? It depends on the playback angles and room light ambience ( or 'ambiance', for slicker pronunciation):
- Lumens are not the only answer - contrast ratio is important, too (ratio of lightest to darkest in an image). But, the method of measurement is also considered ('full on/full off' VS 'ANSI' checkerboard - a google search will suffice for more info).
In the real world of presentation AV, I have found that a floor-level front-projected image for up to 200 people with a projector of 2000 lumens and CR of 2000:1 works very well - but not with every projector - that's why I always rely on the Canon LV series (no endorsement, just preference). They have a wide zoom as well.
For a ceiling-mounted front projected image, with a long throw, 3000 or more would be best. This can cover a few hundred people just fine. But, the added brightness only works when the lights cannot shine in people's eyeballs! So, 3000 or more lumens on the floor should be used with caution.
Rear-projection - you can use higher lumens, especially with a larger audience, BUT how far must you bring the screens out to get a big sized image? Also, there are 'hot-spots' on rear-projected images - a little distracting for viewers.
By the way, stated lumen count does not always mean actual lumen count. Some may be off by a couple of hundred or so lumens when tested by a third party.
This information is based on actual useage throughout many years of AV support for live events, not product literature sales information.
As always - Presentation-AV.com: "For when you can't rewind."
Buck Moore
Live Event AV Specialist
- Long rooms of 100 - 200 feet work best with one big screen (7.5' x 10' or 9' x 12'). The reason is that people at the back are always bouncing their eyes between the screens if there are two in a long room. Also, even the best-matched projectors aren't always the same color - this won't always be evident with every picture, but it depends on the colors played back (the bulbs aren't exactly the same). Further, if you have to swap a projector with an un-matched projector, good luck matching them! It looks cheap and your meeting will be judged accordingly.
- Wide rooms work best with a stereo screen set-up (two screens) because you have to ensure everybody can see. But, get a matched set of projectors (however, see above). Some high-end venues admit they need to replace a bulb in one of their projectors and so they have to cheat the image playback by cranking brightness or contrast! Yikes! Watch what happens to the 'cheated' image. The whites get blown out, the blues are off and the list goes on. Part of the problem is that many ceiling-mounted projectors need cherry pickers to access them - and not when there are people in the room. Ask how much you are paying for the rental!
How many lumens of brightness? It depends on the playback angles and room light ambience ( or 'ambiance', for slicker pronunciation):
- Lumens are not the only answer - contrast ratio is important, too (ratio of lightest to darkest in an image). But, the method of measurement is also considered ('full on/full off' VS 'ANSI' checkerboard - a google search will suffice for more info).
In the real world of presentation AV, I have found that a floor-level front-projected image for up to 200 people with a projector of 2000 lumens and CR of 2000:1 works very well - but not with every projector - that's why I always rely on the Canon LV series (no endorsement, just preference). They have a wide zoom as well.
For a ceiling-mounted front projected image, with a long throw, 3000 or more would be best. This can cover a few hundred people just fine. But, the added brightness only works when the lights cannot shine in people's eyeballs! So, 3000 or more lumens on the floor should be used with caution.
Rear-projection - you can use higher lumens, especially with a larger audience, BUT how far must you bring the screens out to get a big sized image? Also, there are 'hot-spots' on rear-projected images - a little distracting for viewers.
By the way, stated lumen count does not always mean actual lumen count. Some may be off by a couple of hundred or so lumens when tested by a third party.
This information is based on actual useage throughout many years of AV support for live events, not product literature sales information.
As always - Presentation-AV.com: "For when you can't rewind."
Buck Moore
Live Event AV Specialist
Saturday, August 2, 2008
Call for AV Topics!!
I am always researching AV topics by working in the AV field, so it sometimes takes a while to assess the data, etc. In the meantime, if there is anything AV someone would like a report on, I will search my notes and post a blog based on that.
Stay tuned...
Buck Moore
presentation-av.com
Stay tuned...
Buck Moore
presentation-av.com
Saturday, July 12, 2008
Would You Like a Mac Dongle With That?
Macs and PCs can sometimes get along, sometimes not get along. Mac users swear by the stability and operation of their notebooks and PC users say they have more choice in software. Whatever the case may be, there are a few things to consider when using a notebook to run a slide show from.
Firstly, I like PowerPoint and I use it for my own presentations. I lecture about ten times per week and many times I use a PowerPoint slide show, when I need to show information. I have a Dell Inspiron 700m and it is a great little PC. I plug a VGA cable in, hit my 'Fn CRT' buttons and it works (most of the time). The PowerPoint comes up and looks great. I must mention that I don't use transitions, I simply do sharp changes from one slide to the next. I use custom animation to illustrate things and I embed AV, but that's about it.
So, I'll back up a bit to the last conference I was at (Las Vegas), taking care of AV. There was a problem with a Mac-produced PDF turned into a PPT. It didn't work on the PC. When I asked three (3) Mac users if we could try a Mac to run the slides from, not one of them were able to do it because they didn't have their Mac VGA dongle with them! It's just one more item to add to a checklist, but often forgotten about. I've seen three versions of this dongle/adapter - DVI, Mini-DVI and Micro-DVI! Which do you have?*
I'll back up a couple of years to AV in Washington, DC. A presenter wanted to run a show from his Mac, but didn't supply the notebook until just before he was going to present (maybe a half hour or so before). I asked about the dongle and he didn't have one because he didn't realize he would need it. Off he went to the nearest Mac store in a nearby mall to buy one. The time slots changed and there was very little time to change over when he got back, but I had him up and running, even with the multimedia playback (on-the-fly audio level adjustment, resolution changeover, etc).
There were a few other times that this sort of thing happened as well, but those two situations got event coordinators and AV staff pretty nervous. I must mention that I like Keynote as a slide show program because of the slick transitions, and I am not saying the Mac is a bad choice, but one of the caveats of owning a Mac is the dongle situation.
I try to carry as many small connectors as I can, but I don't have everything ever invented at any given time. So, Mac users, you need to carry your accessories with you. PC users, you don't have to, but please find which 'unique' key combination you need to press in order to display your slide show. In Mac, it's 'detect display' and in PC, it can be 'Fn CRT' (F5 or F* or even F7, I've seen) and when that doesn't work, try to right click on the desktop to see the graphic output options. If that doesn't work, you may need to re-boot (in this day and age? Yes!)
The DVI vs VGA topic can be found in a google search (mini DVI - Mac, VGA - PC).
* "...it might make sense for Apple to standardize on fewer laptop display connectors." (from: http://forums.macrumors.com/showthread.php?t=477977)
Cheerio! Stay tuned!
Buck Moore
Presentation AV Specialist
Public Speaker
Firstly, I like PowerPoint and I use it for my own presentations. I lecture about ten times per week and many times I use a PowerPoint slide show, when I need to show information. I have a Dell Inspiron 700m and it is a great little PC. I plug a VGA cable in, hit my 'Fn CRT' buttons and it works (most of the time). The PowerPoint comes up and looks great. I must mention that I don't use transitions, I simply do sharp changes from one slide to the next. I use custom animation to illustrate things and I embed AV, but that's about it.
So, I'll back up a bit to the last conference I was at (Las Vegas), taking care of AV. There was a problem with a Mac-produced PDF turned into a PPT. It didn't work on the PC. When I asked three (3) Mac users if we could try a Mac to run the slides from, not one of them were able to do it because they didn't have their Mac VGA dongle with them! It's just one more item to add to a checklist, but often forgotten about. I've seen three versions of this dongle/adapter - DVI, Mini-DVI and Micro-DVI! Which do you have?*
I'll back up a couple of years to AV in Washington, DC. A presenter wanted to run a show from his Mac, but didn't supply the notebook until just before he was going to present (maybe a half hour or so before). I asked about the dongle and he didn't have one because he didn't realize he would need it. Off he went to the nearest Mac store in a nearby mall to buy one. The time slots changed and there was very little time to change over when he got back, but I had him up and running, even with the multimedia playback (on-the-fly audio level adjustment, resolution changeover, etc).
There were a few other times that this sort of thing happened as well, but those two situations got event coordinators and AV staff pretty nervous. I must mention that I like Keynote as a slide show program because of the slick transitions, and I am not saying the Mac is a bad choice, but one of the caveats of owning a Mac is the dongle situation.
I try to carry as many small connectors as I can, but I don't have everything ever invented at any given time. So, Mac users, you need to carry your accessories with you. PC users, you don't have to, but please find which 'unique' key combination you need to press in order to display your slide show. In Mac, it's 'detect display' and in PC, it can be 'Fn CRT' (F5 or F* or even F7, I've seen) and when that doesn't work, try to right click on the desktop to see the graphic output options. If that doesn't work, you may need to re-boot (in this day and age? Yes!)
The DVI vs VGA topic can be found in a google search (mini DVI - Mac, VGA - PC).
* "...it might make sense for Apple to standardize on fewer laptop display connectors." (from: http://forums.macrumors.com/showthread.php?t=477977)
Cheerio! Stay tuned!
Buck Moore
Presentation AV Specialist
Public Speaker
Audiovisual Field Testing: Projection.
Report on AV Technology: What Works Well in the World of Multimedia Presentations (and What Could Work Better!).
CONTENT ASSESSMENT - PRESENTATION TECHNOLOGY - LIVE EVENT MULTIMEDIA
In my travels as a presentation AV and multimedia playback specialist, I continually face AV challenges and offer solutions during live events. During the last twenty years, I've been performing live, presenting material in front of groups and running the technical side of live performances, public speaking, multimedia playback and I know what works and what doesn't work.
Over these years, I've worked on many film and video projects as writer, director, camera person, actor and editor, and that experience has made me very interested in helping people assess their live presentation content. Whether it's a business presentation, live performance or film screening, I am very interested in what the end user experiences. In AV planning and content assessment, I am not a critic, I am the ultimate end user and I tell it like it is.
I'd like to start this AV field report with my technology choice for projectors:
Canon LV-7255 (and others in the LV series): This is my projector of choice. I've used several LV projectors and I like them all, especially the newer ones. The brightness is great for presentations of up to 150 - 200 people (with stereo screens on Dalite FastFold 7.5' x 10', front projection screens). I use longer VGA cable runs of 25 - 50 feet, so I use a Kramer D.A.(distribution amp) for the stereo display, but I have even run these projectors through a daisy-chain (one connected to the other) and a 50 foot VGA cable with no D.A. and I get great results every time.
I've really put these projectors through the paces and two of the reasons I rely on them are because of the manual zoom and the manual focus. It would be nice to have a horizontal keystone control, but the vertical control, especially auto-keystone, works very quickly and well.
Like many projectors I've used, when computer inputs are hot-swapped, you may end up with horizontal sync issues that result in the side of a presentation being cut off, but that is easily correctable with the 'auto PC' button on the top of the unit. I know it would be best not to hot-swap and have all computers hooked up to a seamless switcher and ready to go, with all resolutions set to the default 1024x768, but I am talking about the real world, where things are set up and swapped at a moments notice. Therefore, I need a projector which does not give me grief on the road.
Stay tuned for more!
CONTENT ASSESSMENT - PRESENTATION TECHNOLOGY - LIVE EVENT MULTIMEDIA
In my travels as a presentation AV and multimedia playback specialist, I continually face AV challenges and offer solutions during live events. During the last twenty years, I've been performing live, presenting material in front of groups and running the technical side of live performances, public speaking, multimedia playback and I know what works and what doesn't work.
Over these years, I've worked on many film and video projects as writer, director, camera person, actor and editor, and that experience has made me very interested in helping people assess their live presentation content. Whether it's a business presentation, live performance or film screening, I am very interested in what the end user experiences. In AV planning and content assessment, I am not a critic, I am the ultimate end user and I tell it like it is.
I'd like to start this AV field report with my technology choice for projectors:
Canon LV-7255 (and others in the LV series): This is my projector of choice. I've used several LV projectors and I like them all, especially the newer ones. The brightness is great for presentations of up to 150 - 200 people (with stereo screens on Dalite FastFold 7.5' x 10', front projection screens). I use longer VGA cable runs of 25 - 50 feet, so I use a Kramer D.A.(distribution amp) for the stereo display, but I have even run these projectors through a daisy-chain (one connected to the other) and a 50 foot VGA cable with no D.A. and I get great results every time.
I've really put these projectors through the paces and two of the reasons I rely on them are because of the manual zoom and the manual focus. It would be nice to have a horizontal keystone control, but the vertical control, especially auto-keystone, works very quickly and well.
Like many projectors I've used, when computer inputs are hot-swapped, you may end up with horizontal sync issues that result in the side of a presentation being cut off, but that is easily correctable with the 'auto PC' button on the top of the unit. I know it would be best not to hot-swap and have all computers hooked up to a seamless switcher and ready to go, with all resolutions set to the default 1024x768, but I am talking about the real world, where things are set up and swapped at a moments notice. Therefore, I need a projector which does not give me grief on the road.
Stay tuned for more!
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